Relying on Others for Financial Stability – Why True Independence Matters

About the Author

I’m a certified Money Coach with an M.A. in Industrial Psychology (Wits) and over 15 years of life coaching experience. I help mainly women entrepreneurs transform financial stress into clarity, confidence, and calm. My holistic approach blends personal finance coaching (University of the Free State), psychology, and soulful self-leadership to support women navigating irregular income, money anxiety, and limiting beliefs. Through practical tools and mindset work, I guide clients to build resilient money systems that align with their values and vision.

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Entrepreneurship is often described as a journey towards freedom. Yet for many business owners, hidden patterns of financial dependence continue to limit that freedom long after they have stepped away from traditional employment.

Through my survey of entrepreneurs on the Garden Route, supported by deeper interviews with 10 individuals, a subtle but important pattern emerged. While many were running businesses on paper, in practice their financial stability still rested heavily on outside structures. Some relied on partners or spouses to cover personal expenses when the business income fluctuated. Others depended on one or two large clients for the bulk of their revenue, making their businesses vulnerable to changes outside their control. Some outsourced financial management entirely, leaving critical decisions in the hands of accountants or family members without truly understanding the financial health of their own businesses.

This tendency is understandable. Building a business is risky and emotionally demanding. It is tempting to lean on external support, especially when financial security feels uncertain. In private practice, similar patterns can arise, where the technical skills of a profession are strong but financial decision-making feels daunting or overwhelming.

However, reliance on others—whether personal or professional—creates fragility. It leaves entrepreneurs exposed to shifts they cannot control and can quietly undermine confidence over time. True financial independence is about building structures and practices that empower an entrepreneur to stand steady, even when circumstances change.

Signs that financial dependence may be an issue include:

  • Relying on a partner or family member to “fill the gaps” during lean months without a repayment plan or agreed boundaries

  • Depending on one major client or contract for the majority of income

  • Avoiding personal involvement in the business’s financial planning or management

Moving toward financial independence is a gradual process. It starts by acknowledging where dependence exists without judgment. It involves asking:

  • “If my main source of external support disappeared tomorrow, how would my business respond?”

  • “Do I truly understand my business’s financial position, or have I delegated too much away?”

  • “Am I making financial decisions based on what is sustainable, or based on what feels comfortable right now?”

It also requires building intentional buffers: diversifying income streams, broadening client bases, creating financial reserves, and most importantly, developing financial literacy (both for personal and business finance). Entrepreneurs do not need to become accountants or investment specialists. But they do need to know enough to steer their own ships.

Financial independence is about ownership. It is about recognizing that the business, and the financial wellbeing it provides, ultimately rests in the entrepreneur’s hands. There is power in being able to say: “I know where I stand. I understand my risks. I am building something that lasts.”

In the next post, we will explore another pattern that often entangles even the most generous-hearted business owners: the tendency to over-give in business, and how unchecked generosity can quietly drain financial and emotional resources.

This article is part of the series "Money Patterns That Shape (and Sometimes Sabotage) Entrepreneurs." Each post explores a hidden financial pattern many business owners face, and how to move from unconscious reaction to conscious leadership. Stay with us as we uncover the deeper side of financial success. If you would like to uncover your personal money pattern, please complete the survey here to receive a free report.


Disclaimer: This blog post is not intended as bespoke legal or financial advice. Be sure to seek the services of a professional if you need them. Its intent is to educate and empower.

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